Business & Tech

Generosity in Every Cup: The Hanging Coffee Project in Negros Oriental

by DitoSaPilipinas.com on Jul 23, 2024 | 10:07 AM
Edited: Jul 28, 2024 | 09:07 PM

In a heartwarming display of generosity, more than 21 local coffee businesses in Negros Oriental have wholeheartedly embraced the uplifting Hanging Coffee project. This innovative initiative allows patrons to not only enjoy their own cup of coffee but also purchase an additional one, which is then provided free of charge to those in need within the community.

Leading by Example: Café Estacion Pioneers the Movement

Café Estacion stands as the pioneering force behind the Hanging Coffee project in Negros Oriental. Following a commitment signing event, Maribel Sumanoy, the Department of Trade and Industry's focal person for the local coffee industry, highlighted Café Estacion's proactive stance. Almost immediately after the ceremony, Café Estacion proudly displayed a prominent sign inviting customers to participate by purchasing two coffees while receiving only one—a gesture aimed at spreading kindness and support throughout the community.

Global Inspiration, Local Impact

The inspiration for the Hanging Coffee project stems from similar successful endeavors worldwide, where communities come together to support those facing challenges. This initiative not only promotes solidarity but also serves as a practical means to uplift individuals who may be experiencing hardship. By offering a free coffee to those in need, local coffee businesses not only contribute to fostering a caring environment but also stimulate increased sales and foot traffic, thereby benefiting the entire community economically.

The launch of the Hanging Coffee project during the Dumaguete Coffee Festival Y2 signifies a significant milestone for Negros Oriental's coffee industry and its community spirit. It exemplifies how small acts of generosity can create a ripple effect of positivity, nurturing a stronger, more connected society. As more businesses join this heartfelt initiative, the impact on individuals' lives and the community as a whole promises to be profound and enduring.


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