The well-known American lifestyle brand Cole Haan debuted its newest Spring collection on February 13 entitled, "Reimagine Tradition," which aims to capture the brand's drive to innovation, respecting its past, and constantly reinterpreting long-standing customs.
Numerous internet personalities were present to witness the event inside the new Cole Hann store in the Mega Fashion Hall. Celebrities including Victor Basa, Angel Jacob, and Farrah Espina wore the newest handbags and shoes from Cole Haan, while voice actor Robbin Nambayan served as the event's host.
The campaign and collection are intended to entice both current and potential customers to view life from a different perspective in a six-part launch from February to July.
‘A fresh take on tradition’
'Master the Art of Walking,' the campaign's opening phase, highlights the Spring 2024 line. The collection features the brand-new ZERØGRAND Remastered Oxfords for men and new Loafer variants for women.
The women's updated loafers have bold color blocking and complex braiding, which combine modern elements, while retaining the brand's original attributes.
Meanwhile, the men's ZERØGRAND Remastered Oxfords mark the arrival of FlowerFoamTM, a sustainable outsole made of dandelion rubber of at least 25%.
The GRANDPRØ shoes, which have a throwback vibe, come next in the collection. With a CH twist, these sneakers offer the conventional running shoe silhouette, allowing one to run in comfort without compromising elegance.
The brand's ability to captivate consumers is rooted in its interpretation of customs, which goes beyond the apparent and questions the status quo. The 'Reimagine Tradition' campaign is evidence of this way of thinking.
With a nearly century-long history, Cole Haan creates footwear and lifestyle items that customers can wear for work, the gym, or the weekend by combining traditional craftsmanship with modern technology.
