Grab Philippines (Grab) has introduced its "Green Programme," which enables users to make small donations to support environmental conservation initiatives. Customers can now donate PHP2 for each GrabCar or GrabTaxi travel, according to Grab.
Meanwhile, every GrabFood or GrabMart delivery is eligible for a PHP1 donation.
Encouraging active participation
In a statement, Grab explained that the initiative was to promote active participation with its users.
“The initiative introduces a new toggle-on feature across Grab’s on-demand mobility and delivery services, allowing users to actively participate in environmental conservation efforts with strategic program partners Fostering Education & Environment for Development, Inc. (FEED), EcoMatcher Ltd, and the Keo Seima Wildlife Sanctuary Project,” it said.
One of the program's main projects is a mangrove planting project in Dulao Village, La Union, which entails cooperation with the farming community and inhabitants.
Nation-building commitment
According to Greg Camacho, head of strategy at Grab, the program is a component of the company's dedication to using technology and its platform to strengthen the nation.
“We will continuously innovate and explore new pathways to make our services greener and reduce our carbon footprint, nurturing a sustainable future for every rider, driver, passenger, and consumer in the Grab community,” he said.
Ecomatcher and FEED, a non-governmental organization that promotes sustainable education and tree planting, are behind it.
