November is National Skin Month, a time to celebrate the importance of self-care and the health of our skin. This year, Filipino-made skincare brands are leading the way, offering solutions tailored to the unique needs of Filipino skin. Brands like +Ful are at the forefront of this movement, revolutionizing the skincare industry with locally crafted, science-backed products that help Filipinos embrace their natural beauty with confidence.
A Shift from Imported to Locally Crafted Solutions
+Ful’s journey began in 2018, when the brand initially introduced imported skincare products through Lazada. However, after hearing feedback from Filipino consumers, it became clear that many foreign products were not addressing the specific skin concerns of the local market. In response, +Ful made a bold decision to create their own line of locally made skincare. With a focus on simple, effective formulations designed for the tropical climate, +Ful has quickly gained a loyal following for its ability to meet the needs of diverse Filipino skin types.
Embracing Skin Acceptance and Confidence
At the heart of +Ful’s mission is a message of skin acceptance—encouraging Filipinos to embrace their natural skin, regardless of tone, texture, or imperfections. In a world where unrealistic beauty standards often dominate, +Ful is empowering its customers to feel confident in their own skin. Whether it’s through nourishing serums, hydrating toners, or sun protection, +Ful’s products are designed to enhance the skin’s natural radiance while providing protection from sun exposure and humidity.
This National Skin Month, +Ful celebrates the movement toward locally crafted skincare solutions, providing Filipinos with the tools to care for their skin in a way that is both effective and authentic. With each product, +Ful is helping to redefine beauty standards, making self-care more accessible, inclusive, and reflective of the natural beauty of Filipino skin.
