Klook, a leading online travel platform in the region, has announced an exciting new partnership with the Department of Tourism (DOT) to offer curated travel packages through the Philippine Experience Program (PEP). Officially launched on January 15, 2025, the collaboration aims to introduce travelers to five of the Philippines' most culturally rich and heritage-filled destinations, providing a unique opportunity to explore the country's arts, history, and vibrant local traditions.
Explore Five Filipino Destinations with Rich Cultural Significance
The newly launched tour packages highlight five destinations across the Philippines, each chosen for its deep connection to Filipino heritage. These include Palawan, Calabarzon, Bicol, Ilocos, and the Western Visayas, with a special focus on Bacolod City. Whether you're drawn to the breathtaking landscapes of Palawan or the colorful festivals of Bacolod, these destinations offer something for every type of traveler, from history enthusiasts to culture seekers.
Each curated tour is designed to offer an authentic experience, immersing visitors in the sights, sounds, and traditions of the Philippines. Through the Philippine Experience Program, travelers will not only witness the beauty of these regions but also gain insight into the rich cultural tapestry that defines Filipino identity.
Supporting the "Love the Philippines" Campaign
Tourism Secretary Christina Frasco welcomed Klook’s collaboration as a major boost to the ongoing "Love the Philippines" campaign. She noted that this partnership aligns with the government's efforts to promote the country’s diverse destinations to a global audience.
“We are grateful that Klook has partnered with the Department of Tourism to support the Love the Philippines campaign,” Frasco said. “This initiative will provide an opportunity for people around the world to experience the many reasons to love our country, from its stunning landscapes to its rich cultural heritage.”
A Step Toward Sustainable and Inclusive Tourism
This collaboration also supports the DOT’s long-term goals outlined in the National Tourism Development Plan, which prioritizes sustainability, digital innovation, and inclusivity in the tourism sector. By offering these curated packages through Klook’s digital platform, the partnership provides travelers with easy access to responsible and sustainable travel options, benefiting both the environment and local communities.
Frasco concluded, “As we move forward, let us continue to harness the power of collaboration and innovation,” highlighting the importance of working together to shape the future of Philippine tourism.
