Iloilo City is taking major steps to become a leading health and wellness tourism destination in the Visayas, combining its strong leisure, culture, and hospitality sectors with expanded medical capabilities. City officials, hospital leaders, and tourism stakeholders have outlined a unified vision to attract travelers seeking high-quality healthcare, medical procedures, and wellness services in a safe, scenic, and culturally rich environment.
Modern Care, Comfortable Recovery
Modern hospitals, upgraded specialty centers, diagnostic clinics, and emerging wellness facilities are expanding the city’s capacity for elective treatments, diagnostics, surgeries, recovery programs, and holistic wellness packages, allowing visitors to receive care and recuperate comfortably without traveling to larger urban centers.
A Unified Vision for Quality and Safety
To guide this growth, Iloilo has established a Health and Wellness Tourism Council and a technical working group to align hospitals, tourism offices, and private investors, while a complementary ordinance is being prepared to set accreditation, ethical standards, pricing transparency, and patient safety protocols.
A Destination That Heals and Inspires
If executed well, the strategy promises year-round visitors, stable economic activity for hotels, transport, restaurants, and local businesses, enhanced healthcare access for nearby provinces, job creation in healthcare and hospitality, and a stronger city brand as a “heal and holiday” destination. Iloilo is positioning itself not only as a heritage and gastronomy hub but also as a city where wellness, culture, and care come together, offering travelers a holistic reason to visit.
