As the Commission on Elections (COMELEC) opened the filing period for the May 2025 elections last October, a wave of showbiz celebrities seized the opportunity to enter the political fray. From veteran actors to social media influencers, the list of those seeking public office this year is a who’s who of entertainment, sparking a conversation about whether celebrity status is the new ticket to political power in the Philippines.
The Rise of the Digital Stars
Influencers and online personalities are among the most prominent figures in this year’s election cycle. Deo “Diwata” Balbuena, known for his popular pares business, is running for the Vendors Partylist, while TikTok sensation Rosemarie Tan Pamulaklakin is vying for a council seat in Manila. Political vlogger Marc Santos Gamboa is gunning for a Senate spot, hoping to represent freelancers, content creators, and online sellers.
This shift toward digital fame signals a new trend—where the power of social media and online influence might be enough to launch political careers.
Veteran Actors Turned Politicians
Meanwhile, long-time actors like Phillip Salvador and Jimmy Bondoc are seeking higher office, with Salvador running for Senate and Bondoc hoping to continue the Duterte political legacy in the Upper Chamber. Other familiar names, including Isko Moreno, Arron Villaflor, and Aljur Abrenica, are running for local positions.
These celebrity politicians often benefit from name recognition and a dedicated fan base—an advantage that could give them a significant edge in the crowded field of candidates.
Political Dynasties and Family Ties
Politics in the Philippines has long been dominated by family dynasties, and showbiz families are no exception. Richard Gomez, alongside his wife Lucy Torres-Gomez, is seeking office in Leyte, while in Batangas, Vilma Santos-Recto and her son Luis "Lucky" Manzano are eyeing the governor's seat.
With these established political families continuing their hold on power, it raises the question: Will the combination of celebrity and family legacy become the new norm?
The Bottom Line
As these celebrities move from the stage to the political arena, voters will have to decide if their fame is enough to justify a seat in government. Will showbiz stars deliver the change they promise, or are they just looking for another stage?
