In the fashion world, sustainability is often a buzzword, but one Filipina designer in Belgium is proving that it can be both luxurious and innovative. Soho Francotte, founder of Lubay, is transforming fruit waste into stunning, eco-friendly handbags. By using materials like grape skin leather and apple waste, she has created a niche in the high-end fashion market that combines style with environmental responsibility.
From Musician to Fashion Entrepreneur
Soho’s journey into fashion began unexpectedly. A musician who had toured across Europe, she found herself at a crossroads when the pandemic halted live performances. With no background in fashion or business, she decided to reinvent herself. “Lubay was born during the lockdown,” she explains. “I needed to explore something new, something that remained creative and meaningful.” Self-taught in design, pattern-making, and sustainability, Soho turned a personal project into a thriving brand.
Sustainable Luxury: The Innovation Behind Lubay
Lubay’s core philosophy revolves around using sustainable materials that do not compromise on luxury. Soho sought alternatives to traditional leather, which has a significant environmental impact, and discovered innovative options like grape skin leather and apple waste-based materials such as Leap®. These European-made, vegan alternatives maintain the durability and elegance of leather without harming animals or the planet. Each Lubay handbag is handcrafted in Belgium, ensuring top-notch quality while minimizing waste.
Filipino Heritage and Craftsmanship
Though adopted in Belgium, Soho remains deeply connected to her Filipino heritage. Inspired by Filipino craftsmanship, such as Kalinga weaving and traditional tattoos, she infuses these elements into her designs. “Filipinos have an incredible ability to create beauty from what’s available, and that’s something I bring into my designs,” Soho shares.
